Objective:
Identify areas of improvement and provide a roadmap for the repositioning of the Reeecyc’lab digital tool, in response to upcoming product recyclability and circularity requirements.
Solution:
ēolos conducted a comprehensive assessment of the Reeecyc’lab tool by combining forward-looking regulatory analysis with market feedback. This included regulatory watch activities focused on upcoming EU product and packaging requirements (e.g. recyclability, recycled content thresholds), as well as interviews with current corporate users and digital solution providers (e.g. Dassault Systèmes). The insights were synthesised into a concrete roadmap to help Ecosystem evolve the tool to remain relevant and future-ready.
Description:
As the regulatory and business environment surrounding circular product design becomes more demanding, Ecosystem needed to validate the future role of its Reeecyc’lab tool. ēolos bridged legal foresight, user research, and digital innovation to define a way forward. The project offered Ecosystem a user-informed, regulation-aligned strategy to increase adoption, technical relevance, and market impact.
Interesting Numbers:
- 30+ stakeholder interviews conducted across users and platform providers
- Forward-looking analysis of key EU directives completed
- Actionable repositioning plan delivered for implementation