Objective:
Develop CyKero’s B2B offering and secure their first enterprise orders to position refurbished IT equipment as a reliable, value-driven solution for corporate clients.
Solution:
ēolos partnered with CyKero to revisit their marketing and business development approach, focusing on how to better communicate the value of refurbished IT equipment in a B2B context. We identified the core business benefits for corporate buyers such as cost savings, reliability, and circular impact, and embedded these into updated messaging and sales materials. Together, we engaged potential launch customers, structured direct outreach campaigns, and supported early-stage deal negotiation.
Description:
As a start-up with a strong circular mission, CyKero aimed to expand from individual consumers to business clients. ēolos helped translate their technical and environmental value into compelling business language that resonated with procurement and IT decision-makers. Within weeks, CyKero closed its first B2B deal and built a strong pipeline of qualified leads, setting the foundation for scalable growth.
Interesting Numbers:
● First B2B order secured within 2 months
● Strong pipeline of qualified leads from corporate outreach