Objective:
Incorporate circular economy principles into the development of a next-generation product and bring a truly circular offer to market.
Solution:
ēolos guided the client’s product development team through a structured process of embedding circular thinking from the earliest stages of design. We delivered a series of workshops to raise awareness of the circular economy and introduced the 10R Framework to identify actionable opportunities. Together with the client, we selected high-potential ideas and integrated them into the product roadmap, ensuring their feasibility and alignment with customer expectations.
Description:
As part of a strategic innovation initiative, the client sought to create a new product generation that would lead its category not just technologically, but also in terms of environmental performance. ēolos provided hands-on expertise to connect circularity with product strategy. The result was a first-of-its-kind product that meets high performance standards while reducing material impact and enabling new value recovery models.
Interesting Numbers:
- 1 groundbreaking circular product launched to market
- 10R Framework used to identify and prioritize design interventions
- Cross-functional collaboration across R&D, sustainability, and product teams